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    The future of health and well-being

    Alan decrypts

    Healthy Business

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    Alan - 2026 Q1 Letter to shareholders

    Alan - 2026 Q1 Letter to shareholders

    Celebrating Alan's 2026 first quarter

    How do we forecast and steer a €1B business?

    How do we forecast and steer a €1B business?

    Inside Alan's "Landing": how we forecast €1B+ revenue across 4 countries and complex ARR dynamics, using distributed ownership and radical simplicity.

    We audited our own website. It was humbling.

    We audited our own website. It was humbling.

    We ran a full audit of Alan's French website and found 3 suspects behind poor performance. Here's what brand quality, UX, and ownership taught us.

    How our mascot came to life

    How our mascot came to life

    A brand mascot only works if people use it. Here's how Alan evolved its marmot from an underutilized illustration to a living, company-wide character, and what it taught us about brand memorability.

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